Web marketing strategies for social networks

Have interrupted their studies for at least two consecutive semesters (or one school year)

OR

have completed at least one year of post-secondary studies (spread over one year or more).

*A combination of post-secondary studies and interruption of studies is acceptable.

Studies towards the completion of a Diploma of Vocational Studies (DVS) are considered post-secondary education.

How to register:

1. Complete our online admission application form and a $50 fee will be generated

2. Upload:

   1. your latest secondary and post-secondary transcripts (if applicable) OR the equivalence recognized by the Ministry of Immigration, Francisation and Integration of Quebec;

   2. your birth certificate (large format) issued by the Civil Registry;

   3. other documents are required for people born elsewhere than in Quebec (example: permanent residence card and Quebec selection certificate).

Candidates born outside of Quebec must submit documents proving their official status in Quebec.

Collège O’Sullivan de Montreal inc. operates on a first-come, first-serve basis. Applications are processed throughout the year. An applicant will usually be notified of the Admissions Committee’s decision within three weeks of their application during the registration period.

• Social Media Manager
• Responsible for web marketing strategies on social networks
• Social Media
• Marketing Strategies Manager
• Community Manager
• Communications and social media project manager
• Social media and digital content coordinator
• Web and social media content creator
• Webmaster Social Media Specialist
• Social media strategist and content creation
• Web Strategist Social Media Marketer

*The student could also have the skills to work for themselves

At the end of the training, the student will be able to:

• Use different software to create, optimize and manage a website

• Coordinate web and digital production work (websites, social media, audio and video production)

• Exploit digital tools to integrate into the company’s web marketing strategy

• Optimize the natural referencing of a website (SEO)

• Create and manipulate digital images for the web

• Write advertising and promotional texts for social media and the web
• Integrate the principles of digital marketing strategies

• Manage web marketing projects

• Use online project management tools

• Prepare a digital communications campaign

• Learn how Google Ads advertising campaigns work and the strategies to implement to configure and manage an optimal advertising campaign on social media. (SEO + SEM).

Software, languages ​​and tools used:

• SEO (Search Engine Optimization)

• SEM (Search Engine Marketing)

• Programming languages ​​and scripts

• Operating system, Server, MySQL and protocols.